It’s official: email is NOT dead. Obviously, or you wouldn’t be here at an email marketing site, reading a blog that’s all about…email?

So why a whole blog that talks about email marketing and opt-in advertising? Because email is and will continue to be a huge part of our personal and professional lives, whether you’re a student or a stockbroker, a geek or a grandpa.

Just today I overheard a coworker ask another coworker “Did you get that email I sent you?” She utilized the speed and efficiency of electronic communication, then took the extra time to walk over and check in person to make sure that the recipient got it.

I’ve got a client who wants an email record of every voicemail I leave him, to make sure he doesn’t forget to call me back. One of my credit cards is offering me special incentives to go paperless and get email statements instead of printed ones. Victoria’s Secret sends me so many email promotions they’re going to have to start paying me to shop soon. But yeah, keep trying to convince me that email is dead.

Email might not seem as cool as when it first came out, and marketing email promotions are by no means groundbreaking, but therein lies the power of both email and email marketing. Email has become such a normal part of our everyday lives that to not use it as a promotional tool would be absurd.

Think about how much of your life is tied to email in some way. Shopping, appointments, work, bills, correspondence…now think about how frantic you get when you can’t check your email. What smart advertiser wouldn’t want to target customers at their inbox?

If you really think email is dead, I challenge you to try to go without it for a week. Leave a comment to let me know how it went, and if you fared as fine as you thought, I’ll reevaluate my position. If not, you’ll definitely want to check back for more posts on the undead marketing medium that is email.